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What’s your Company slogan?

What's your Company slogan?

When it comes to marketing your business so that it stands out above other businesses (which you want because your business should be top of mind for other people when they happen to need what you are offering), there are some things that you will want to include in your marketing strategy, For example, slogans …

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Why is your brand not selling?

Why is your brand not selling?

Research with consumers is a process designed to help brand managers reduce confusion, indecision, and subjectivity in managing their brand. But as it turns out, there’s a group of consumers destined to keep brand managers perplexed (or tearing out their hair) over their conflicting opinions toward brands. Brand extension is a great strategy for a …

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