Why is your brand not selling?

Why is your brand not selling?

Research with consumers is a process designed to help brand managers reduce confusion, indecision, and subjectivity in managing their brand. But as it turns out, there’s a group of consumers destined to keep brand managers perplexed (or tearing out their hair) over their conflicting opinions toward brands. Brand extension is a great strategy for a …

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How to build brand equity?

How to build brand equity?

The key to creative and effective branding of any program, product, service or institution is finding the right positioning–to drive the advertising and other marketing tools. It doesn’t have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers”–“You are what you appear to …

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