The sole reason why startups stand out from the any business is that they are operating in an environment of extreme uncertainty. The products and services the startups provide differ from the traditional business models on the basis that they are working in an extreme uncertainty market meaning that the products and services that startups provide is not market proven to foresee how the market will react to the products or services.
Startups usually grow extremely fast as compared to established companies. Some startups may even end up doubling or tripling their numbers every few months like Dropbox. Growth hackers are usually prepared to handle this sort of growth and target it as well.
On the other hand, marketers may not be able to see the results of traditional marketing instantly. This may also lead to a slower growth rate as compared to growth hacking.
Most startups follow the process of developing the prototype, and further developing to the product stage by validating the demands from the target market. This process of validating the demands from the target market requires interacting with the target audience in the market. Often it is hard to interact with the target audience with the limited funds and resources for the young startups. This is where Growth Hacking can be a handy tool to give the young startups the channels to communicate to the target audience without spending a massive amount of expenses.
Growth hacking is a continual process with the dedication and commitment on constant experimentation, not a one-off trick or solution to get a boost on growth. Not all experiments will work as expected and that is the learning process; at least the company learns what does not work and does not waste time nor money on the same route again in the future. When one experiment has worked out of many, that idea becomes a part of the product or process.