IP Targeting, also known as IP Marketing or Addressable Display, is an advertising service that delivers digital display advertising to a consumer’s mobile or desktop device based on its physical address, which is determined using its Internet Protocol (“IP”) address.IP targeting uses a computer’s IP address to deliver targeted ads to users, and it is
rapidly becoming the go-to resource for online advertising. This type of
advertising enables the user to show digital ads to specific IP addresses (B2C and
B2C). With IP targeting, marketers provide names, addresses, and zip codes of the
people or businesses they would like to advertise to. This can be a list of previous
customers, lost customers, potential new clients, or a direct mail list. These
addresses are then run through an IP mapping system where the IP addresses are
matched with physical addresses. Once the two addresses append (i.e., match),
marketers can begin serving display or video banner ads using the IP address of
the home or office building. Mobile data systems can also anonymously map
consumers’ mobile phones back to their households, enabling the attachment of
extensive offline data to a phone’s ID. This means that audience-addressable ads
can be linked to mobile phone or out-of-home screens. IP targeting represents a

No! IP Targeting is a cookie-free way of reaching a consumer by matching their physical address with an IP address.

Cookie targeting has its flaws. For example, privacy issues, the potential for cyberattacks, inaccurate user data and information retrieval, and manual shutoff abilities. And without ISP participation, your IP-targeted ads are a mess. To help mitigate this, we invested in the ISP-authenticated IP targeting tool.

By performing cookie targeting in conjunction with ISP-authenticated IP targeting, campaigns can get the precision of home broadband targeting with the ability to further extend their reach digitally through cookie targeting. This creates a combined result that’s higher than any one method alone, and it offers an exact process to deliver relevant ads to specific audiences.

Our process uses the real estate plat lines associated with the addresses on your file to create virtual
boundaries called geofences. With a geofence in place, we can identify the devices in the household
that are connected to an IP address. Once we have the IP address, your ads will be displayed to
anyone who is connected to the router associated with the IP address.

To make a match, we need your postal file to include the following fields: Street Address 1, Street
Address 2, City, State, and ZIP Code.

The standard display ad sizes are included below. We recommend that you provide at least one
creative in each size to maximize available ad placement. While we can run campaigns with fewer
sizes, it limits the available inventory and may result in your campaign taking longer to serve. Your files
should be less than 50K in size. We accept JPEG and PNG file formats.

300×250 • 300×50 • 320×50 • 728×90 • 160×600 • 320×480

IP Targeting harnesses advanced, cookiefree technology to pinpoint specific locations and the connected devices within. Our Addressable GeoFence process utilizes real property plat lines to encase physical addresses in a virtual boundary. With a geofence in place, Viralify identifies home routers and connected home and mobile devices. Ad messages are then served to any device that connects to the router via available placements online

n most cases, we recommend a minimum of 30 days; however, we understand that each campaign is
unique, and our recommendation may change based on your specific campaign goals and budget.

While many clients provide us with a postal file, it is not required. Our team can help you acquire a
targeted prospect list if you don’t have one of your own. We can also create a custom audience based
on your geographic and demographic criteria.

With our DSP partnerships, we can place ads on over one million websites featuring 30 – 50
billion advertising impressions per day. This accounts for approximately 90% of the available daily ad
inventory on the Internet! Popular sites where ads may be placed include CNN, Fox News, MSN, and
Yahoo. By default, your ads are never served on “vice” or adult-focused sites. We eliminate sites with a
history of fraudulent traffic as well as the top 200 most popular children’s sites