Small Business marketing

Meet Stephen

Your small business marketing manager

It’s not just marketing anymore. Stephen employs unconventional strategies with traditional marketing techniques to  amplify your brand value and company revenue. He and his team innovates strategies and tactics to acquire and retain customers.

86% of Viralify's clients have attained significant growth and funding traction in six months or less.

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small business marketing

Small Business Marketing with nontraditional methods for Incomparable Growth.

Scale quick and fast. Viralify amplifies your brand value and company revenue employing aggressive small business marketing methods. We innovate strategies and tactics to acquire and retain customers.

Unleash your brand's super powers with our small business marketing services

Viralify’s small business marketing services helps you figure out the need for your product or service, focusing on what problem it can solve. We further refine your target market by identifying who has bought your product or service already. We include target demographics, audience type, and any other attributes about your target customer segment, and if your product or service is brand new, we even spy on your competitor,s analytical data.

startup marketing
SME marketing

Understand your brand,s user experience

Small business marketing begins with your brand,s UI. We analyze user interface and user experience, be that of a product, an app, a work flow or that of a website, so that user’s purpose can be found through a design.We use this analysis to make educated decisions and recommendations based on facts, research and data on how to optimize and improve conversions.

Usermapping Analysis and Optimization

No part of small business marketing is complete with out knowing your customer,s web foot print.We analyze your customer,s web journey to understand what motivates your customers – what their needs are, their hesitations, and concerns. This helps you and your team better understand and address customer needs and pain points as they experience your product or service.

SME marketing

Features packed for small business marketing

sales funnel optimization

Sales funnel optimization

Increase Conversions in the awareness stage and keep them coming back.

Email AB testing at Viralify growth marketing agency

Email A/B testing

We work out the best campaign option to encourage opens or clicks

Online directory outreach at Viralify digital marketing

Directory Outreach

Turbocharge your local SEO with managed and monitored directory listings.

social media marketing for small business

Fully Managed Social Media

Award winning social media management services as a part of the overall strategy with hands-on proven methodologies.

branding review for small business

Branding Review

We review and analyze your brand for its outreach, brand management and marketing effectiveness in order to assesses the brand's strengths, weaknesses, opportunities, and threats.

Small Business Marketing

Link Building

Build super optimized one-way hyperlinks to a website to improve search engine visibility.

Small Business Marketing

Search Engine Audit + SEO

Have a presence in the top positions for the keywords your customers are searching.

The ultimate small business marketing plan

Full account management. Branded curated content. Monthly reporting. Zero set up fees. Cancel anytime

Simple Transparent pricing

Assistant

$999
Per Month, Billed Quarterly

Features

  • Branding Analysis
  • Search Engine Audit
  • SEO optimization for two keywords
  • Ten High DA Backlinks Monthly
  • PPC management for One account
Subscribe
Recommended

Manager

$1499
Per Month, Billed Quarterly

Features

  • All of Assistant +
  • SEO Optimization for Five keywords
  • Local search optimization and directory listings (upto 10)
  • Usermapping analysis
  • Product audience and geo research
  • Web Sales funnel optimization (upto two pages)
  • Social Media Set up and Management for two accounts
  • One Custom Landing Page Design and Management
  • Four High Quality Pillar Posts (1800 Words)
Subscribe

Agency

$1999
Per Month, Billed Quarterly

Features

  • All of Manager +
  • SEO Optimization for Ten keywords
  • Web Sales funnel optimization (upto four pages)
  • Twenty High DA Backlinks Monthly
  • Two Custom Landing Page Design and Management
  • Custom Email design and A/B testing (Upto 2 Campaigns)
  • Reputation Management
  • Press outreach module
Subscribe

We are trusted

86% of Viralify's clients have attained significant growth and funding traction in six months or less.

Super Optimized for Search

Traditional search engines rely heavily on how often a word appears on a Web page. Our digital marketing agency understands the historical trends in what’s changed and stays on top of how things are evolving. Our clients stand the best chance of developing and implementing strategies that lead to great long-term rankings. We optimize your website across major search engines and rank your keywords to increase organic traffic and boost revenue.

Boost Credibility with Backlinks

Ever wondered why some websites rank low despite having great content? Backlink is the answer. Your fellow webbers will need to vouch for you. The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher. We build the right amount of backlinks in the shortest of time,so your business will never lag back in competition.

We know Social is important for your business.

We post custom curated content across multiple networks and monitor your social performance daily.We get your brand’s presence on social networks that matter the most.

Frequently asked questions

Viralify’s small business marketing is experiment-driven marketing combining growth hacking strategies – – It’s really about science. It’s about process.  Sean Ellis distinguishes growth hacking from marketing by pointing out that growth hacking involves science, data and process.

Whereas traditional marketing promotes the products using main stream media channels in a belief that exposure brings more customers, Viralify’s small business marketing strategies involve trying out different kind of tactics to expand the user base and finding out which channels and which methods outside of traditional marketing route works the best for which product and services that the startup is offering. One of the main factor that differentiates our small business marketing plan  from traditional marketing is our  objective.

 

We understand that small business marketing is a means for accelerated growth, but not the means for continuous growth and improvement . If the conventional marketing puts the focus on the general marketing strategy for the whole company,our small business marketing service puts the focus on the growth.

 

Putting out the product to the right people, obtaining the user base and finding the right channels to communicate to the people is the key for growth. The reason why small business marketing is not straightforward to many audiences is that it does not have one set guideline that works universally for all types of startups.

 

At Viralify, we understand that small business marketing must be done using creative minds in a scientific process that is scalable, measurable and repeatable.

The “hack” is to look for creative tricks that the startup can uniquely employ. Our methods for small business marketing differs depending on the target audience and the product of the startup.

From a small business marketing perspective, the  Internet contains millions of Web sites and about 85 per cent of them are in English. However, it is expected that the non-English speaking Web users will already outnumber the English-speaking users in 2022. Thus, it is no longer enough to translate local Web sites only into English.

In 2025, one expects the Web to reach one billion users and even 70 per cent of them will be non-English speaking. It means that much effort has to be put into localisation of existing Web sites and into the creation of new multilingual services, since it is certain that most Web users prefer to be addressed in their native language, at least at the top-level pages of services. These top-level pages need to be perfect, since otherwise the risk is high that the customer will gain a poor impression of the company. In the multilingual Internet the motto “Competition is just a mouse click away.” is very true indeed.

The new report from Forrester Research Inc. mentions that customers, who are addressed in their own language, will stay at a site twice as long. In addition, they will spend three times as much money when they can use their own language. Given the enormous growth in the Web population, it is clear that you can earn much more money when you can offer the right language.

in small business marketing practices, a person who conducts growth hacking is called growth hacker. As Sean Ellis defines it “A growth hacker is a person whose true north is growth” because all the decisions that growth hacker makes must be approved by growth.

One single goal that every growth hacker has in mind is to obtain growth in the company and one of the valuable skill is the ability to execute it without permission or assistance. The decision-making is assisted by the results found in the experiments. Each experiment is the one of the growth hacking tactics employed by the growth hacker in a certain span of time for example a week or month and by the end of the experiment, the data collected and logically analysed is the result that provide scientifically valuable information that growth hacker uses to make “true north is growth” decisions.

Your website is ranked in the search engines based on your site’s internal architecture and code, your on-page content, and your relationships with other websites. Growth hackers incorporate SEO to improve those rankings by optimizing technical and on-page element

Growth hacking must not be confused with marketing as growth hacking uses the creative and innovative ways to gain an accelerated growth. This fits the nature of startup on the basis that startup creates a product or service under a condition of uncertainty. The condition of uncertainty means the market-fit is unknown as the product or service has never been tested with the target audience. The uncertain conditions make growth hacking a valuable tool to test out the market-fit against the target audience and only through a series of experiments, conclusions can be drawn to make informed decisions for the startup’s growth. This scientific and data-driven approach distinguishes growth hacking from the traditional marketing method.

 

Traditional marketing employs a tested and proven marketing channels such as ads through TV, radio or newspapers to promote the products or services with a big size of budget and resources.

Paid acquisition is a great tool to use for growing the users or the sales of products when the user typically has to pay for the product or services at the scene of exchange. The tools for this method are Google Adwords, Facebook ads, or any other digital ads where the ads are paid in order to be put into the online space.

Therefore, this method requires putting in a certain sum of money to start with. However, this is not a recommended method if the purpose of the growth is getting more signups or visitors to the website. It is important to keep in mind how much it costs to get one user and how much that one user brings to the company.

If the cost is higher than the profit or any monetary benefits the acquired user brings, even though it is growing the user base, the company is losing money so in the end it is not a sensible choice for the company.

A/B testing is a type of website experiment where one control group is compared to one of more test group with one changed variable. This way A/B testing becomes a great tool to compare the data when one variable is changed. For example, when one button shape or colour is changed, can it bring more click through rates, or any type of metrics that user may behave to increase.

The core of this testing is to see the different user behaviour and optimise the website according to the preferred user experience. The landing page where the user lands on is the testing place where the user decides to leave or take an action to get engaged.

If the user leaves right after landing on a page, then it is the time to put A/B testing to increase their engagement to lead the user to take certain actions such as a signup or buy products on the website.

The sole reason why startups stand out from the any business is that they are operating in an environment of extreme uncertainty. The products and services the startups provide differ from the traditional business models on the basis that they are working in an extreme uncertainty market meaning that the products and services that startups provide is not market proven to foresee how the market will react to the products or services.

 

Startups usually grow extremely fast as compared to established companies. Some startups may even end up doubling or tripling their numbers every few months like Dropbox. Growth hackers are usually prepared to handle this sort of growth and target it as well. 

On the other hand, marketers may not be able to see the results of traditional marketing instantly. This may also lead to a slower growth rate as compared to growth hacking.

 

Most startups follow the process of developing the prototype, and further developing to the product stage by validating the demands from the target market. This process of validating the demands from the target market requires interacting with the target audience in the market. Often it is hard to interact with the target audience with the limited funds and resources for the young startups. This is where Growth Hacking can be a handy tool to give the young startups the channels to communicate to the target audience without spending a massive amount of expenses.

 

 

Growth hacking is a continual process with the dedication and commitment on constant experimentation, not a one-off trick or solution to get a boost on growth. Not all experiments will work as expected and that is the learning process; at least the company learns what does not work and does not waste time nor money on the same route again in the future. When one experiment has worked out of many, that idea becomes a part of the product or process.

The answer is No. Every growth hacker is a digital marketer and digital marketing is just one of the stacks employed. On the other hand, not every digital marketer is a growth hacker.

The main goal of a growth hacker is  to spread the word about the products and the brand to generate sales.Consistent efforts are  put into creating a product that consumers will like and using free and affordable alternatives minimizing expenses.

Technical SEO focuses on what search engines see when crawling your site, i.e. your source code. and resolves “backend” issues like site speed, mobile friendliness, site architecture, etc. Technical SEO is the constant process of reviewing site and making edits and updates along with ever-evolving algorithms and best practices

A strong small business marketing strategy typically takes six to nine months before we start seeing actual results.

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