Viralify’s small business marketing is experiment-driven marketing combining growth hacking strategies – – It’s really about science. It’s about process. Sean Ellis distinguishes growth hacking from marketing by pointing out that growth hacking involves science, data and process.
Whereas traditional marketing promotes the products using main stream media channels in a belief that exposure brings more customers, Viralify’s small business marketing strategies involve trying out different kind of tactics to expand the user base and finding out which channels and which methods outside of traditional marketing route works the best for which product and services that the startup is offering. One of the main factor that differentiates our small business marketing plan from traditional marketing is our objective.
We understand that small business marketing is a means for accelerated growth, but not the means for continuous growth and improvement . If the conventional marketing puts the focus on the general marketing strategy for the whole company,our small business marketing service puts the focus on the growth.
Putting out the product to the right people, obtaining the user base and finding the right channels to communicate to the people is the key for growth. The reason why small business marketing is not straightforward to many audiences is that it does not have one set guideline that works universally for all types of startups.
At Viralify, we understand that small business marketing must be done using creative minds in a scientific process that is scalable, measurable and repeatable.
The “hack” is to look for creative tricks that the startup can uniquely employ. Our methods for small business marketing differs depending on the target audience and the product of the startup.