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How does Spotify make their money?

How does spotify make money

Ever wondered how Spotify makes money? With 108m subscribers,Spotify reported  €1.67 bn revenues in the second quarter of 2019. And their story is worth a read. Here,s what you need to know. How did Spotify start? Spotify is a music streaming application that provides access to music content from different record labels, such as: Sony, …

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Why is your brand not selling?

Why is your brand not selling?

Research with consumers is a process designed to help brand managers reduce confusion, indecision, and subjectivity in managing their brand. But as it turns out, there’s a group of consumers destined to keep brand managers perplexed (or tearing out their hair) over their conflicting opinions toward brands. Brand extension is a great strategy for a …

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