The Real Estate PPC Marketing Agency for Smart Realtors

Hiring a Real Estate PPC (Pay-Per-Click) marketing agency can be beneficial for your business in several situations. Here are some scenarios where it may be a good idea to consider hiring a Real Estate PPC marketing agency:

1. Limited expertise: If you or your team have limited knowledge or experience in managing PPC campaigns specifically for real estate, hiring an agency with specialized expertise can help you optimize your campaigns and achieve better results.

2. Time constraints: Running effective PPC campaigns requires regular monitoring, optimization, and analysis. If you lack the time or resources to dedicate to managing PPC campaigns on an ongoing basis, outsourcing to an agency can help ensure your campaigns receive the attention they need.

3. Scaling your business: If you’re looking to expand your real estate business and increase your online visibility, a PPC marketing agency can help you create and execute strategies that drive targeted traffic and generate leads.

4. Maximizing ROI: PPC campaigns require careful planning and execution to maximize return on investment. A specialized agency can help you develop optimized campaigns, conduct keyword research, create compelling ad copy, and monitor performance to ensure you get the most out of your advertising budget.

5. Staying up-to-date with industry trends: The digital marketing landscape, including PPC advertising, is constantly evolving. A professional agency stays informed about the latest trends, strategies, and best practices in real estate PPC marketing, allowing them to implement cutting-edge techniques and keep your campaigns competitive.

6. Access to tools and resources: PPC agencies often have access to premium tools, analytics platforms, and industry resources that can enhance campaign performance and provide valuable insights into your target audience and competitors.

Our reports typically aim to track and measure the effectiveness of your PPC campaigns and provide insights for optimization. Here are some key components that may be included in such reporting:

1. Performance Metrics: Reports usually include key performance indicators (KPIs) such as impressions, clicks, click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on investment (ROI). These metrics help evaluate the overall campaign performance.

2. Ad Copy and Creative Analysis: The agency may analyze the performance of different ad copies and creatives used in your campaigns. This analysis can identify which ads are generating the most engagement and conversions, allowing for optimization and refinement.

3. Keyword Analysis: The reports may include insights into the keywords that are driving traffic and conversions. This analysis helps identify high-performing keywords and opportunities for expanding or refining your keyword strategy.

4. Geographic and Demographic Data: PPC campaigns can target specific locations and demographics. The agency may provide reports on the geographic and demographic breakdown of your campaign’s performance. This data can help identify target audiences and optimize targeting parameters.

5. Conversion Tracking: Conversion tracking is crucial to understanding the effectiveness of your campaigns. The agency may set up conversion tracking mechanisms to measure actions such as lead form submissions, phone calls, or website purchases. Reports can provide insights into conversion volumes and the sources driving those conversions.

6. A/B Testing Results: A reputable agency may conduct A/B tests to compare different campaign elements, such as ad copy, landing pages, or targeting settings. The reports may include the results of these tests, highlighting which variations performed better and providing insights for further optimization.

7. Budget Allocation and Cost Analysis: Reports may provide information on how your budget is being allocated across different campaigns, channels, or platforms. Cost analysis can help identify areas of overspending or opportunities for reallocating resources to maximize ROI.

8. Trend Analysis and Recommendations: Regular reporting may include trend analysis, comparing performance metrics over time. The agency may provide recommendations based on these trends to optimize your campaigns and improve results.

Viralify is a cutting-edge real estate PPC marketing agency that stands out from others in the industry due to its unique approach and comprehensive range of services. With a focus on delivering outstanding results and maximizing return on investment (ROI) for its clients, Viralify employs a combination of innovative strategies, advanced technology, and deep industry expertise.

One key aspect that sets Viralify apart is its specialization in real estate PPC marketing. While many agencies offer PPC services across various industries, Viralify’s exclusive dedication to the real estate sector allows it to develop a deep understanding of the specific challenges and opportunities in this field. By honing their expertise specifically for the real estate market, Viralify’s team is able to tailor campaigns and strategies to effectively reach and engage potential homebuyers, renters, and investors.

Viralify takes a data-driven approach to real estate PPC marketing. The agency utilizes advanced analytics tools to gather actionable insights and conduct thorough market research. This data-driven approach enables Viralify to identify target audiences with precision, optimize ad campaigns for maximum impact, and continuously fine-tune strategies to achieve optimal performance. By leveraging data and analytics, Viralify ensures that its clients’ PPC campaigns are not only cost-effective but also highly targeted, leading to increased conversion rates and a higher return on advertising spend.

Furthermore, Viralify stands out for its emphasis on creativity and innovation. Recognizing that real estate is a highly competitive industry, the agency consistently develops innovative advertising solutions that break through the clutter and capture the attention of potential buyers and sellers. From engaging ad copy and compelling visuals to interactive landing pages and immersive virtual tours, Viralify crafts campaigns that go beyond traditional PPC methods to create memorable and impactful experiences for prospects.

Another key differentiator of Viralify is its comprehensive suite of services. While many PPC agencies solely focus on managing ad campaigns, Viralify takes a holistic approach to real estate marketing. In addition to PPC, the agency offers services such as search engine optimization (SEO), social media advertising, content marketing, and website design and development. By integrating these services into a cohesive marketing strategy, Viralify ensures that its clients have a strong online presence and a consistent brand message across multiple channels.

Lastly, Viralify is committed to providing exceptional customer service. The agency works closely with its clients, taking the time to understand their unique goals, challenges, and target audience. With transparent communication, regular reporting, and proactive campaign monitoring, Viralify keeps its clients informed and involved in the marketing process. The agency’s dedicated team of professionals is readily available to address any concerns, answer questions, and provide strategic guidance to help clients achieve their marketing objectives.

We lead real estate marketing campaigns for businesses. The goal of our team is to make sure you find success with your business goals and maximize the effectiveness of each campaign we run.This means that we get results because we focus on bringing your successes first- take a look at some real client stories where Viralify made differences happen.

1. Increased Leads: A successful PPC marketing campaign can drive targeted traffic to your real estate website, resulting in an increase in leads. By reaching potential buyers or sellers actively searching for real estate-related keywords, you can capture their attention and encourage them to engage with your website.

2. Enhanced Brand Visibility: PPC advertising can help boost your brand’s visibility by placing your ads prominently on search engine results pages and relevant websites. Consistent exposure to your target audience can lead to increased brand recognition and recall, positioning your agency as a trusted and reputable option in the real estate market.

3. Higher Conversion Rates: By optimizing your PPC campaigns and using effective landing pages, you can increase the likelihood of converting website visitors into actual clients. Focusing on compelling ad copy, relevant keywords, and a user-friendly website experience can improve conversion rates and lead to more successful transactions.

4. Improved Return on Investment (ROI): A well-managed PPC marketing campaign can provide a positive return on investment by targeting specific demographics and geographic locations. By monitoring and optimizing your campaigns regularly, you can refine your targeting, bidding strategies, and ad content to maximize your ROI.

5. Competitive Advantage: Effective real estate PPC marketing can give you a competitive edge in a crowded market. By leveraging the power of digital advertising and targeting the right audience, you can outperform your competitors and gain a larger share of potential clients.

We have a large and dynamic real estate marketing tool stack to support all of your needs. We create campaigns, share files with clients, monitor trends for insights on what works best in the industry; we’re always looking out for you as well! Some fantastic tools include:

Google Drive Google Analytics Google Data Studio Google Trends Google Tag Manager Google Ads + Keyword Planner Google Optimize Facebook Pixel Helper Sprout Social Hootsuite HeyOrca Buffer Buzzsumo Ahrefs SEM Rush Lucky Orange Screaming Frog Tag Assistant Moz Local Moz Pro Bright Local HubSpot Blog HubSpot Analytics HubSpot Marketing Software & Sales CRM Slack Dropbox Basecamp Canva Adobe Suite

We know that CRO is crucial for any company looking to grow their online audience. We use Crazy Egg and Google Optimize tools, among others, to provide the best possible customer experience on our clients’ websites – in order not only attract but also retain visitors.

We offer digital content placement, blog posts, interactive content creation and marketing for small businesses that want to be found online by more people than just their friends on Facebook or Twitter. With our services you can have your business’ voice heard in a way not hundreds of other companies are vying for attention with the same type of message as yours- unique stories about what makes them different from any competitor out there will help this happen!

Along with daily, as-needed communication and a standing weekly meeting, we will establish monthly meetings based on your preference. This allows us to set expectations for the month’s tasks, deliver incremental reports of progress that week or in between weeks if you prefer them more frequent than once per month), and make quick decisions regarding anything needed within those time frames.

Spend 2-5% of your sales revenue on marketing. The U.S. Small Business Administration recommends spending 7-8% of gross revenues if you’re garnering less than $5 million a year in sales and have an average net profit margin (after all expenses). For new companies, especially those competing with other startups for market share, these numbers increase to 10%.

We assess success metrics for all program activities by performing a COCA (cost of customer acquisition) analysis prior to any contracting.

We consider metrics like the lifetime revenue, gross margin, LTV (lifetime value), and COCA% so we can determine what percentage is our max threshold as this will ensure that programs have eventual ROI potential.

For lead generation campaigns, it is important to set monthly objectives such as website visitors, leads, qualified leads and opportunities. We also measure conversion rates at different points in the process with paid/direct response KPI examples including impression-share percentage (CPC), click through rate (CTR) and landing page engagement metrics along with conversions. Using Google Analytics or Shopify analytics for example we track these KPIs by using varied tools that can be customized depending on what your campaign needs are

The internet has enabled companies to interact with target audiences in real-time. The right performance marketing agency will generate unlimited reach for your sales channels as compared to traditional advertising channels.