How to create a brand image that sells by itself?
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a…
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a…
A great brand name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases, however, it…
Research with consumers is a process designed to help brand managers reduce confusion, indecision, and subjectivity in managing their brand. But as it turns out, there's a group of consumers…
The key to creative and effective branding of any program, product, service or institution is finding the right positioning--to drive the advertising and other marketing tools. It doesn't have to…
Companies have brands and products have brands. But for whatever reason, many of us aren’t comfortable with developing our personal brand. Maybe it feels forced. Or you don’t want to…
It’s almost always cheaper to retain your current customers than it is to constantly acquire new customers. That's why it's so important to build customer loyalty and exceed expectations with…