I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It’s a chronological …

Is repurposing old content on social media making you look dumb? Read More »

When was the last time you reviewed your online reputation? You might not be aware of it, but how people perceive you online is more important than ever. The Internet has given everyone a platform to voice their opinion about products and services they have used, so if something goes wrong with your business or …

How to Build your Online Reputation with Content: A Comprehensive Guide Read More »

In a competitive marketplace of both big and small players, getting started with social media can feel like a long and complicated process. However, when your business doesn’t have a big marketing budget to play with, social media can be one of the best tools in your marketing arsenal. As a social media manager who …

NINE TIPS TO think like a gamer & LEVEL up your social media strategy Read More »

Reviews, reviews, reviews. It’s the one thing that can have a huge impact on your business’ online marketing success. However, if you’re still on the fence about giving customers a carte blanche to publicly review your business — whether to sing your praises or to provide some constructive feedback — these five insights should help …

The ultimate guide to get online reviews (and manage negative reviews) Read More »

How can marketers prepare to be agile so they can meet customers ‘in the moment’ in periods of pandemics, and to react with timely interventions and solutions? For marketers in today’s dynamic multichannel environment, ‘agility’ is an increasingly important – if perhaps overused – concept. But it takes careful planning to be able to react …

Seven steps to help your small business survive the pandemic Read More »

A lot of people know what social media is. In fact, as you’re reading this, you’re probably perusing Facebook, Twitter, Instagram (and more) all at the same time. Of course you are because, let’s face it, multi-tasking is in. Truth be told, though, very few people, surprisingly, actually know how to make social media work hard for …

THE ULTIMATE GUIDE TO SOCIAL MEDIA SURVIVAL Read More »

Yes, and No. But, it’s more than just a digital footprint. The more social media followers, the better — right? As is often the case, it’s not quite that simple. A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. Likewise, a popular …

Do Likes Matter? Read More »

One of the most amazing parts of my job is spending time reading, watching, and testing the practices of others. It’s conceivable that the true secret to my success over the years has less to do with creativity and more to do with listening and deciphering. You have to listen to the channels like Google …

Defined by the Quest: The Three Types of internet marketing Read More »