Market segmentation analysis and the selection of specific audience segments to target is an essential part of Viralify’s ecommerce marketing services. We analyze products in detail, do Geo research and analogically curate the right product audience. These audience segments are specifically targeted in your marketing campaigns with the right message through the right media at the right time with the right product at the right price. For example, the product audience of a Facility Security Services company will look like this:
Age range: 45-60.
Gender: 80% male, 20% female.
Common job titles: Facility Manager, Head of Security.
Doesn’t like drawn-out negotiations.
Likes to be prepared for everything; gets nervous when things are uncertain.
Prefers to get pitches from two or three companies before making a decision.
Needs to save costs, but isn’t willing to sacrifice quality of service.
Needs a third-party supplier with technology integrations.
Email for marketing materials.
Blogs and news sites for industry trends.
Preferred content types