Even in the democratized world of the Internet, not all mentions are equal. They vary in terms of positivity or negativity and influence. Not all mentions require action from a company, but some require drastic measures to be taken. But all, no matter how quiet or how loud, are an indication of consumer sentiment.
Whether a post is positive, negative, or indifferent can be quickly assessed by reading it. Influence can be a little harder to establish.Indicators such as traffic, links, and subscriber numbers can all assist in assessing the influence of a blog.However, statements, particularly inflammatory ones, should still be monitored, as traffic can increase substantially and quickly online.
Influence can also assist in establishing the credibility of the author. Factors that can indicate credibility include the size of the blog’s audience, the frequency of,posts, and the age of the blog.From this, metrics such as credibility, sentiment, and,media distribution can be extrapolated. Furthermore, metrics such as reputation scores and volume of conversation provide insight into the health of a brand and the success of marketing and communication campaigns.