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Floretly.com is a premium online flower delivery service that specializes in offering high-quality floral arrangements for various occasions, including birthdays, weddings, and corporate events. The company has built a strong online presence, catering to customers across the nation, and is known for its timely deliveries and wide range of flower options.
Despite Floretly’s excellent reputation and quality products, the company struggled with visibility on Google Maps, making it difficult for local customers to find their services when searching for florists nearby. Their Google My Business (GMB) profile was underperforming, with low visibility in search results for key terms like “flower delivery near me” and “local florist.”
The primary challenge was that their GMB listing was not ranking high enough in Google Map search results, which led to a lower conversion rate from local searches and less foot traffic to their physical store.
To solve these challenges, Viralify devised a comprehensive strategy to boost Floretly’s Google Map ranking, which included the following steps:
Google My Business Optimization:
- Ensured that all information on the GMB profile was complete, accurate, and consistent, including the business name, address, phone number, and operating hours.
- Updated the business description with relevant keywords like “flower delivery,” “fresh flowers,” and “florist near me.”
- Added high-quality images of the flowers and physical store to enhance engagement and appeal.
Local SEO Optimization:
- Conducted a thorough keyword analysis to identify local search terms and incorporated them into Floretly’s website and GMB profile.
- Implemented structured data markup on the website to help search engines understand the business’s location and services.
Building Local Citations:
- Ensured Floretly’s business information was consistent across multiple online directories, including Yelp, Yellow Pages, and local floral business listings.
Encouraging Customer Reviews:
- Encouraged satisfied customers to leave positive reviews on Google, boosting both the business’s credibility and ranking potential.
- Responded to reviews regularly to maintain engagement with the customer base and show active involvement in the business.
Monitoring and Reporting:
- Utilized Google Search Console and Google Analytics to track the performance of the GMB listing, adjusting strategies as necessary to improve results over time.
Within three months of implementing the Google Map ranking strategy, Floretly saw remarkable improvements:
- Google Map Rankings: Floretly’s Google Map listing surged from the 7th page to the top 3 results for key local search terms, including “flower delivery near me” and “florist in [city].”
- Increased Traffic: Organic traffic to the website increased by 35%, driven primarily by local search queries.
- Customer Engagement: There was a 50% increase in customer reviews on their GMB profile, with an overall rating improvement from 4.2 to 4.8 stars.
- Sales Increase: Floretly reported a 25% boost in sales directly attributed to increased visibility in Google Map search results.
The optimization efforts not only improved Floretly’s online visibility but also directly impacted foot traffic to their physical store and conversion rates, making it a highly successful campaign.
AdPlants.com is an innovative platform specializing in plant delivery services, offering a wide range of indoor and outdoor plants, gardening supplies, and landscaping services. With a focus on promoting a greener lifestyle, AdPlants.com caters to both residential and commercial customers, providing expert advice on plant selection, maintenance, and care.
Despite being a well-established provider in the plant industry, AdPlants.com faced significant challenges with local search visibility. The company’s Google Map ranking was poor, and it wasn’t showing up in local search results when potential customers were searching for “plant delivery,” “buy plants online,” or “garden supplies near me.” This low visibility meant that AdPlants.com was missing out on a substantial portion of the local customer base, which directly affected their sales and overall market presence.
To address these challenges, Viralify implemented a targeted strategy aimed at improving AdPlants.com’s Google Map ranking:
Google My Business Optimization:
- Conducted a detailed audit of the GMB profile to ensure all business information was accurate, up-to-date, and complete, including the business name, address, phone number, and business category.
- Optimized the business description to include relevant keywords such as “indoor plants,” “outdoor plants,” “gardening supplies,” and “plant care.”
- Added high-resolution images of plants, store interiors, and gardening tools to enhance visual appeal and engagement.
Local SEO Strategies:
- Developed a keyword strategy focused on local search terms that potential customers might use to find plant delivery services, such as “local garden shop,” “buy plants online,” and “plant nursery near me.”
- Integrated location-specific keywords into the website content and GMB profile, including mentions of the city and surrounding areas.
Consistent Local Citations:
- Ensured that AdPlants.com’s business information was consistent across all online directories, including Yelp, Yellow Pages, and other local gardening and home improvement websites.
- Verified the business listing on essential platforms to increase local search visibility and authority.
Encouraging Customer Reviews:
- Actively encouraged satisfied customers to leave reviews on Google, focusing on gathering both positive and detailed feedback about the quality of products and services.
- Developed a system for responding to reviews, fostering engagement and encouraging repeat business.
Regular Monitoring and Reporting:
- Used Google Analytics and Google Search Console to monitor the performance of the GMB listing, tracking keyword rankings, traffic sources, and conversion rates.
- Provided regular reports to AdPlants.com, highlighting improvements and areas for further optimization.
The efforts to optimize AdPlants.com’s Google Map ranking resulted in significant improvements over a three-month period:
- Google Map Rankings: The GMB listing for AdPlants.com moved from the 8th page to the top 2 results for relevant local search queries, including “buy plants near me,” “plant delivery services,” and “garden supplies.”
- Increase in Website Traffic: There was a 40% increase in organic traffic, primarily driven by local searches, which accounted for over 50% of all traffic to the website.
- Enhanced Customer Engagement: The number of customer reviews increased by 60%, with an overall rating improving from 4.0 to 4.7 stars.
- Sales Growth: The local visibility boost resulted in a 30% increase in sales, with more customers discovering AdPlants.com through Google Map searches and opting for their plant delivery services.
By enhancing AdPlants.com’s online presence through strategic Google Map ranking optimization, Viralify not only helped the client improve their local search visibility but also significantly boosted their customer acquisition and sales in the competitive plant delivery market.
Wirestork.com is a leading legal services platform specializing in background checks, court and police case verifications, and travel ban checks. With a strong focus on the Middle East and GCC region, Wirestork.com serves clients in industries such as recruitment, finance, and immigration, providing reliable and efficient online legal solutions. Their services are designed to support businesses and individuals with crucial information for decision-making, ensuring compliance with local laws and regulations.
Although Wirestork.com is a well-known name in the legal services industry, it faced challenges in local search visibility. Potential clients looking for background screening services, legal consultations, and travel ban checks often found it difficult to locate Wirestork.com on Google Maps when conducting local searches. This hindered the company’s ability to connect with businesses and individuals in the region, limiting their growth in a competitive market.
Wirestork’s Google My Business (GMB) profile was not appearing in top local results for key search queries like “background checks in Dubai,” “court case verification services,” and “travel ban checks UAE.” The company was missing out on valuable local leads and saw lower engagement rates from potential customers who needed quick access to legal services.
To tackle these challenges, Viralify developed and executed a tailored Google Map optimization strategy for Wirestork.com:
Google My Business Optimization:
- Ensured that the GMB profile was fully optimized, including accurate details about Wirestork’s services, business address, phone number, and hours of operation.
- Enhanced the business description to include key services such as “background checks,” “travel ban checks,” “court case verification,” and “legal advice” while also targeting local search terms relevant to the GCC region.
- Updated the profile with high-quality images showcasing the professionalism of Wirestork’s team and office, adding trustworthiness and improving engagement.
Local SEO Focus:
- Conducted keyword research specifically for legal and background check services in the UAE, Dubai, and broader GCC region, integrating these keywords into Wirestork’s GMB profile and website.
- Implemented structured data on Wirestork’s website to help Google understand the business’s location and services more clearly.
Local Citations and NAP Consistency:
- Verified and updated Wirestork’s business information across relevant local and legal directories, such as legal consultancies, local chambers of commerce, and business listings in the UAE.
- Ensured that Name, Address, and Phone Number (NAP) details were consistent across all platforms to boost the company’s credibility and improve local SEO.
Encouraging Customer Reviews:
- Actively encouraged clients, especially those in industries like recruitment and immigration, to leave positive reviews based on their experiences with Wirestork’s services.
- Responded to customer reviews promptly, reinforcing the company’s commitment to service quality and improving customer relations.
Continuous Monitoring and Reporting:
- Utilized Google Analytics and Google Search Console to track performance, monitor keyword rankings, and analyze user behavior to optimize the GMB profile continuously.
- Provided Wirestork with regular updates, outlining improvements in local search visibility and suggesting further strategies to maintain and build on success.