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Meet Ralph

Your website speed optimization service manager

A poor user experience from a slow performing website often results in page abandonment. In fact, one in four users will leave a website if it takes longer than four seconds to load. In addition, studies show that 88 percent of online consumers are less likely to return to your site after a bad experience. When’s the last time you checked the speed and performance of your site? What renders fast for you could load slower for somebody else, so it’s important to continually check that your site is fully optimized for speed. Ralph takes care of it all.

The speed of your site affects every metric you care about.

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Turbocharge Front end Performance

Optimize content for blazing fast performance.For most web pages, less than 10–20% of the end user response time is spent getting the HTML document from the web server to the browser. Viralify’s website speed optimization service managers  dramatically reduce the response times of your web page by focusing on the other 80–90% of the end user experience.

HTTP request optimization

Only 10–20% of the end user response time involves retrieving the requested HTML document. The remaining 80–90% of the time is spent making HTTP requests for all the components including images, scripts and stylesheets. Our website speed optimization service plans help reduce the number of components, and, in turn, reduce the number of HTTP requests. We do this by optimizing image maps, CSS sprites and in lining images and Combining Scripts and Style-sheets to reduce educing HTTP requests for first-time visitors to your web site;

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Expired Header Configuration

Today’s web pages include many components and that number continues to grow.A first-time visitor to your page may have to make several HTTP requests, but by using a future Expires header, you make those components cacheable.This avoids unnecessary HTTP requests on subsequent page views. Our website speed optimization service periodically configures and monitors expired headers, Max-Age and mod_expiry and Rev file names to boost website performance.

GZIP component architecture

The end user’s bandwidth speed, Internet service provider, proximity to peering exchange points, and other factors are beyond the control of the development team. Viralify’s website speed optimization service uses gzip encoding to compress HTTP responses, and thus reduce network response times. 

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Full Stack Website Speed Optimization Services

Proxy Caching

Configure proxy caching and serve it across GZIP unsupported browsers

Reduce DNS Lookups

Reduce DNS look ups combining DNS Caching, TTLs and parallel downloads

Javascript Minification

Remove unnecessary characters from code to reduce its size, thereby improving load times.

Website security protocol

Employ best practices in website security with updated HTTPS protocols

Inline Scripting and Minification

Inline java scripts and minify before being echoed to the HTML document.

CSS minification

Remove comments and white space combining straightforward optimizations such as using abbreviations and removing unnecessary strings

Manage Redirects

Optimize redirects and manage your URL's better with trail slashing, internal traffic monitoring and pretty URL matching.

Remove duplicate scripts

Reduce unnecessary HTTP and wasted JavaScript execution by removing duplicate scripts.

  • Landing page redirects fix
  • Leverage browser caching
  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Inline critical, above the fold CSS
  • Defer the parsing of and/or asynchronously load JavaScript
  • Enable compression
  • Minify CSS
  • Minify HTML
  • Minify JavaScript
  • Prioritize visible content
  • Reduce server response time
  • Convert your site to it’s secure, HTTPS version
  • Optimize images
  • Properly scale images
  • Implement Full Page Caching
  • Implement Memory Caching
  • Implement Fragment Caching
  • Implement Object Caching
  • Implement OpCode Caching
  • Optimize/Upgrade PHP
  • Make sure resources are served from a consistent URL
  • Specify a cache validator
  • Specify a character set early
  • Specify image dimensions
  • Make sure bad requests are avoided
  • Implement and optimize your site for HTTP/2 (e.g. Server Push)
  • Implement and optimize pre-connecting and pre-loading
  • Enable Keep-Alive
  • Inline small CSS
  • Inline small JavaScript
  • Minimize redirects
  • Minimize request size
  • Optimize the order of styles and scripts
  • Put CSS in the document head
  • Replace the use of CSS @import
  • Remove query strings from static resources
  • Assist you with moving your site to a proper hosting environment

The full stack for website speed management

Simple Transparent pricing

We are trusted

Your website loaded in 3 seconds or less

Frequently asked questions

Web performance from the client point of view is measured as the page load time. This is the lapsed time between the moment a user requests a new page and the moment the page is fully rendered by the browser. Fast web pages render progressively. That is, they display their content incrementally, as it is loaded by the browser. A web page that renders progressively gives the user visual feedback that the page is loading, and gives the user the information they requested as soon as it is available. Google® and Yahoo® both suggest best practices to make web pages render progressively, such as putting style sheets in the document head. There are several additional best practices that you can apply to optimize progressive rendering for most pages.

First, a fast page should render the content that is visible to the user first, and render the off-screen content (that is, the content outside of the current scroll region) later. Second, a fast page might also load and render the lightweight resources such as text before loading and rendering heavyweight resources like images and video.

Viralify’s website optimization service uses a combination of web security and page speed best practices to speed up page load times.

Website optimization is a continuous process. While you will start seeing results in a week’s time, it’s important that you stick to the maintenance routine to see consistent results.Thee act of regularly checking your website for issues and mistakes and keeping it updated and relevant should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.

The short answer: a lot faster! It is an extreme rarity for us to not be able to make your website at least twice as fast as it was prior to our Complete Website Speed Optimization work. For largely unoptimized websites, 10 times faster is not out of the question. Your website will feel significantly faster to you and your site’s users and will provide you with all of the benefits that brings.

Because Google wants fast websites! What Google wants is what your website’s users want (Why Performance Matters by Jeremy Wagner at Google). It is an optimal User Experience for your site’s real users. Simply stated, the user’s perception of speed is the by-far-and-away most important performance characteristic. This is, of course, why Google is so adamant about optimizing above-the-fold content and why Google so highly favors websites that have implemented Progressive Rendering to the fullest extent possible. What Google cares about most are what your site’s users care about most:

  • The speed with which your above-the-fold content begins to render.
  • The time it takes for above-the-fold content to be visually complete and interactive.
  • The average time at which visible parts of your page are displayed relative to the average time at which visible parts of your competitor’s page are displayed.

Some combination of the following will be needed. We will let you know exactly in the email you will receive after ordering:

Administrator-level WordPress login credentials (username and password).
If applicable: Domain registrar login credentials (login URL, username and password).
If applicable: Hosting account login credentials (username and password).
If applicable and if you have cPanel: cPanel login credentials (username and password).
If applicable and if you have cPanel with WHM: WHM login credentials (login URL, username and password).
If applicable: (S)FTP login credentials (host, username, password and port).
If applicable: CloudFlare (or Sucuri, etc) login credentials (username and password).
If applicable: Secondary CDN (e.g. MaxCDN) login credentials (username and password).

Note: All credentials you provide to us are deleted from our server upon project completion. Once your project is completed, you are also encouraged to change any passwords you have provided to us.

Yes and no. First, we clone your site and insert it into a testing environment, thereby enabling us to do A/B testing with no potential for disruption to your live website. 95%+ of the of the project is actually done in this testing environment. However, once we feel we have everything dialed-in, we do have to implement the changes on your live website, which constitutes ~5% of the project.

Yes. Making a backup prior to making any changes to your website, or having changes made, is very highly recommend and basic best practices

We do, but such projects are automatically ineligible for refund/our guarantee even if we were, through no fault of our own, unable to actually implement your site’s new performance architecture.

Project sites hosted on restrictive hosting platforms (i.e. hosts like WP Engine, FlyWheel, Kinsta etc. that disallow caching plugins, for example) are ineligible for refund/our guarantee primarily because they limit our ability to fully optimize your website or do so in a way that is fine-tuned for your particular website’s needs.

Ads/3rd party resources (things used by your site but not actually served from your server) cannot, themselves, be made faster, no, since we cannot access the server from which they are being served.

But! — making your website and everything actually served from your server as fast as it can possibly be will make ads/3rd party resources begin and therefore end their loading sooner, which gives your site a net performance gain.

We notify you when the project is complete and provide you with a summary of what was done; and, we explain any special instructions that you need to know moving forward.

The reporting includes all this; plus, detailed before and after metrics for every single resource or asset that makes your site what it is, before and after video, various charts and graphs detailing the improvements made, project notations, recommendations and the like. In short, every possible thing you could want or need to know about how our work has affected your site.

Ready to speeden up your website?

Join the Viralify Family.