Taylor Swift is a seven-time Grammy winner, and the youngest recipient in history of the music industry’s highest honor, the Grammy Award for Album of the Year . She is one of the best-selling digital music artists of all time and the only female artist in music history to twice have an album hit one million sales in its first week. She is a household name whose insanely catchy yet deeply personal songs transcend music genres . Taylor Swift is the “Princess of Pop.” How did she get to be the megastar that she is today? Personal Branding is the answer.
The Three Wise Lessons Taylor Swift Taught us about Personal branding.
1. Taylor Swift Pays Attention to her Fans.
Spanning Twitter, Facebook, YouTube and Instagram, Swift has more than 140 million followers or subscribers. But, the huge numbers doesn,t stop her from paying attention to her followers. Remember when she stood up for her fan ,India Rose?Taylor Swift pays attention to her customer base, i.e. her fans. She shows her fans that she cares,and that she is involved. That,s Swifty Awesomeness!!
2. Taylor Swift is a disruptive Rebel
Taylor Swift is a rebel and breaks the rules.Apple said, “We’re going to give away music for free! And we’re not paying any of the artists!” Taylor Swift responded, “Well, you’re not giving away mine! She caused a total turnaround and what makes it so inspiring is that she accomplished all this with class and with respect.
3. She blends personality with her passion
When Taylor Swift published her open letter to Apple, what her fans saw was a crafty mechanism at work. She actually showed her young fans how to communicate feelings.She also showed that one does not have to be degrading and insolent to make a point and be heard.She starts from a position of strength and is wicked straightforward.Loving it all the way!
Taylor Swift is an epic model for women who wish to develop their personal brand. She ensure that the information that is available about her promotes her professionalism, personality and ability. In a way, she is now a marketer for her own brand, Get started with seven proven ways to build your personal brand here.
The Bottom Line -If Taylor Swift can,You CAN as well. Start adopting these strategies into your personal branding pipeline and see remarkable differences in your career.